The form builder is also pretty basic. Mailerlite vs MailChimp: Drag and Drop Builder To make a complete Mailerlite and Mailchimp review – we have to compare drag’n’drop builders, because it’s a heart of email marketing and the user interface have to be simple when non-experienced user tries these tools. Winner: MailChimp. You can carry out multivariate testing. Plus, the automation function is available for all plans. Winner: MailerLite. From videos to images, timers, social media buttons, etc. Your email address will not be published. The most important ingredient in an email campaign is the email itself. The only thing to note is that email designs are not included on the free plan, instead you’ll just have the basic templates to work with. MailChimp does offer more thorough reporting than MailerLite, so if analysis is very important to you, then perhaps you should give them a go. It’ll be very helpful for me, if you consider sharing it on social media networks. What do I like about MailChimp Over MailerLite? You’re good to go. It has an easy to use drag and drop email builder allowing you to execute campaigns within minutes. If all you need is email deliverability, MailChimp will get it in for you. You can, of course, purchase more tokens if you run out. dashboard, campaigns, subscribers, forms, sites, and automation. MailerLite has a rigid anti-spam rule as the first huddle that you’ve got to jump. You get to test similar variations as MailerLite. And voila! You have 60+ newsletter templates to use on the Pro plan. It has an intuitive interface with a fast loading time. And the interface was a bit clunky. So, if you are looking to make a switch for your email marketing tool, you would want to read ahead this Mailerlite vs Mailchimp guide and understand why MailerLite can make for an excellent choice. 5. 8-5. It is best to use groups first then apply the tags. The only thing to note is that the free plan only comes with 8 templates. Winner: Due to Mailchimp’s extensive reporting capabilities, this round goes to them, taking the scores to 5-4. Winner: Due to the fact that it’s almost impossible to get in touch with Mailchimp if you’re on its free plan, we’re giving MailerLite the point here. Honestly, their automation is so intuitive that I wonder why MailChimp hasn’t applied it. Contacts can be added to a group manually or using an automation rule. From dynamic content blocks to animated GIFs, social media posts, RSS templates, countdown timers, product feature blocks, and survey blocks. The pricing is pretty affordable for the features and functionality offered. It offers advanced reporting and analytics for your campaigns. Support matters to you. They have a robust A/B testing feature and allows you to sit at the driver seat of your campaigns. Both tools allow you to test how your email will look on mobile and desktop, however, that’s as far as MailerLite goes. Last Modified: 2020-12-30 If you are hunting for an affordable and beginner-friendly email marketing software, you can find a wide selection of options including Mailchimp and Mailerlite. The first round goes to MailerLite! 1-0. They have 20+ inbuilt modules all you need to do is drag and drop whatever you need on your canvas. MailChimp offers over 300 integrations and MailerLite has around 100 integrations. Oh! When most email marketing platforms use tags, MailerLite uses segments and groups. The only drawback is that you can’t test landing pages or an automation sequence. The founder of this blog BloggingX and many other online ventures. I like that you have the option to re-use your email template for brand consistency. Also, I like how they emphasize permission-based opt-ins. 5-1. It’s also a plus that its paid plan lets you send unlimited emails. As Mailchimp charges per subscriber, it means that if you have the same contact on different lists, you’ll be paying for them multiple times. We’ve been tracking the deliverability of the providers we review for a number of years. SHARING IS ♥️. Well, I have to say that MailerLite is slightly more user friendly. BloggingX © 2021 | Designed with ♥ using Astra Pro and Elementor Pro, We have plenty of free courses on YouTube too…shh…. These can be sorted by category, making it easier to find what you’re looking for. In order to access Mailchimp’s live chat, you have to go through its knowledge base first and even then I wasn’t able to start a chat due to the absence of a button. It allows you to create highly personalized emails that lead to better engagement with your audience. $10 is way better than $50. Here are the average figures of how they performed in our last 3 rounds of bi-annual deliverability tests (July 2019 – Sept 2020): Winner: MailerLite secures the point for this round! MailChimp, on the other hand, is literally an all-in-one platform for online entrepreneurs. Although there are many limitations on both platforms, yet both are good for beginners. Mailchimp, being as well known as it is, integrates with hundreds of tools. Also, you can use tag data to create your segments. I did an email deliverability test to make sure that we are actually planting seeds in fertile soil. Winner: MailerLite. However, you can opt to select the winner manually. The caveat is only if you’re an eCommerce platform in need of in-depth integration with apps like Shopify. Oh, and don’t forget, aside from MailerLite, there are plenty of other Mailchimp alternatives to check out. You can also create your own HTML templates via code, URL or .ZIP file. People can be reading your emails and engaging with your products/services while you chill on a beach. Creating a form with MailerLite is a much simpler affair. Let’s begin with setting up your account. 4-1. Mailchimp is a little less generous. Within a few minutes, you can see where everything you need to get work is located. 31 Aug 2020 – Updated the deliverability averages, Both MailerLite and Mailchimp are good options for beginners. Though there aren’t quite as many of them (62), the mobile responsive templates look really professional and modern-looking. Most Popular. In order to unlock Mailchimp’s automation workflows, you’ll need to upgrade to its Standard plan (for 5,000 contacts you’ll be paying $75/month). For instance, the create tab has 8 options. It’s not feature-packed and the truth is, they’re not constantly updating the platform like the MailChimp team. 5-2. Because they both have free plans. Segmentation is facilitated by a wide variety of variables, and, as I’ve mentioned, you can set up an automation to remove subscribers from a particular group when they join another, for example. I, myself, have been using Mailchimp for years. They are easily editable and can be saved so that you can re-use them in future campaigns. You can also create a landing page in this section. The premade eCommerce workflows allow online store owners to follow up with their customers ultimately increasing sales and growing their business. Looks like I should definitely consider hopping over to MailerLite when those free credits have been used up! It offers integration with CRM, social tools, and eCommerce. However, when compared to ActiveCampaign or Drip, their list management is bare bones. They have to approve of you before you start using the platform. As they increase the functionalities, you’ve got more to learn and to do. Hi, I’m Akshay Hallur. Mailchimp has a wide range of automation triggers, however, what I’m not so much of a fan of is its automation editor. It’s got all the bells and whistles you need to create customized emails thanks to the WYSIWYG builder. can be viewed at a glance. So, anyone who hasn’t opened your emails for six months is kicked out. Its prices are much more reasonable than Mailchimp’s and their list management is much less of a headache. They both have impressive templates but MailerLite free plan has zero templates. I help people like you to learn blogging and help you grow your online business leveraging the power of strategic content marketing. MailChimp comes with 100+ pre-made email templates that are super sleek, diverse, and mobile responsive. MailerLite vs Mailchimp: Detailed Features Comparison (Table), 1,000 contacts for free and 12,000 emails/month. Affiliate disclosure: In full transparency – some of the links on this website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!). Not only seen as a winning player, MailerLite has in fact led to disrupt the market with its efficiency. Today we’ll take a look at MailerLite vs MailChimp. And it can get steep fast. Okay, that describes everything on MailerLite. If you want to dive deeper, check out the results of your email sequence and you’ll be able to get a better insight into the performance. I dropped out in 2015 to pursue my passion in blogging, digital marketing and training. MailChimp vs. MailerLite: het eerste dat ons opvalt zijn de vele gelijkenissen. First of all, you should know that both of them have free plans if you want to test them out. While they don’t have the diversity and robustness of GetResponse landing pages or forms, you can’t compare it to MailChimp. When selecting an email marketing service, it’s important to check out the email templates and design options it offers. MailerLite has a rigid anti-spam rule as the first huddle that you’ve got to jump. You can create workflows based on campaign actions, such as opens and links clicked, or conditions based on custom fields and segments. And automation makes this possible on autopilot. ML on the other hand offers 1000. Let’s see how easy it is to set up a form with Mailchimp and MailerLite. However, the free plan comes with email support. 4. So, how does MailChimp compare? Besides the green on both platforms, they are pretty much easy-to-use. It has numerous newsletter templates with a robust drag and drop email editor. If you’ve been comparing MailerLite vs Mailchimp, you’re not alone. Even though you have to dedicate some time to learn the platform, it’s super simple once you’re done. MailerLite was very responsive and helpful when I contacted them via live chat – an agent responded within 2 minutes of submitting my query. Mailchimp monthly paid plans come with 25 Inbox Preview tokens to use every month. Gmail, Yahoo, AOL, Hotmail, and iCloud. Best For: Cloud-based email marketing solution that … Awards: Most Affordable. Although it’s never fun when someone decides to unsubscribe from your list, MailerLite even has an unsubscribe page builder, letting you brand and customize your email subscriber’s entire experience from beginning to end. MailerLite vs Mailchimp: Final Thoughts. And if you want to go ahead and custom your own template, well, HTML is there to sort you out. They have a very robust eCommerce. However, things can get a bit complicated to edit and visualize as you create your workflow. Then the winner is automatically sent to the bulk of your contacts. Winner: MailChimp. Personally, I prefer MailerLite’s designs. Mailchimp vs MailerLite; Mailchimp vs MailerLite. MailChimp vs Mailerlite: Integrations. Eigenlijk is de hele gebruikers interface vergelijkbaar. Winner: MailChimp. MailerLite also offers tons of direct integrations. People only pay attention to what solves their problem so email personalization is the key. In this case on both MailerLite and MailChimp. But let me try to set it right. But it’s still not in the same league as Klaviyo. However, if you’re looking for the most affordable option, then MailerLite is the tool to go for. 6-4 to MailerLite. There is no need to send emails if they don’t get into your contacts’ inboxes. I also activated SPF and DKIM records on the email marketing tools. Create two campaigns, choose a portion of your audience, and run tests on equal ratios. And it gets better, MailChimp offers you a genre of inbuilt options to segment your audience. Otherwise, MailChimp is handy-dandy. You can test the subject line, from name, content, and send time. Winner: MailChimp. As you add more contacts, the price gets high. MailerLite and Mailchimp are both very similar platforms and have many of the same features. Unfortunately, it isn’t all that visual, which makes it not as user-friendly as other tools. But, don’t get discouraged once you’re in, there is a super simple tool waiting. However, WooCommerce, BigCommerce, Paypal, and many more CRM/eCommerce platforms are available. It has minimal templates, a MailChimp logo on emails, no A/B testing, limited reporting, and you can’t schedule emails by time zones. In MailerLite’s case, you’ll have access to support on both the paid and free plan, but you’ll only have access to live chat support on the paid plan. MailerLite vs MailChimp Interface. $10.00/month. MailerLite doesn’t have a long list of integrations but it’s bagged most of the important integrations you might need. Ultimate Guide to Choose a Blogging Niche? Winner: Overall, both tools have fairly shallow learning curves, however, MailerLite has a better designed interface, which makes it a great tool for all levels. Sign up and rock your email marketing! It remains effective and cost efficient. Looking at the two, MailerLite is a simple platform that aims at small businesses, freelancers, and solopreneurs. The only drawback is you can’t use webpage visits to activate triggers but that doesn’t mean you can’t power a complex workflow. The final score is 9-5. Both MailerLite, and Mailchimp have e-commerce tracking, but MailerLite is to WooCommerce and Shopify. They also offer a 14-day free trial for their premium plan. You can always jump to the editor, do your magic, and custom your form as you see fit. MailChimp. Mailchimp has more than 100 templates (or ‘themes’, as they call them), which are mobile responsive and not bad looking. Which means we have a winner… MailerLite! MailerLite provides simple reporting. This is how we manage to create free content for you.Please know that your trust is so important for us. Mailchimp is a big name in the email marketing world, however, as we’ve just seen, fame isn’t everything. In this MailerLite vs Mailchimp comparison, I’m going to analyze each tool in detail, looking at how easy it is to use, what pro features it comes with, how pricey it is, and more. You can test email subject, sender details, email content, or even your design. The automation builder is super intuitive making it easy to edit. They added a ‘Tweet Trends’ feature that boosts your social listening. Why would you do that? You can upload your contacts using CSV, Excel, or add contacts manually. Compare Mailchimp vs MailerLite. And its simplicity makes it bring down giants like Klaviyo when you look at email template versatility. So, It’s a nice opportunity for beginners to try them before purchasing their plans. Also, you’ll have the MailerLite logo on your emails. Mailchimp’s reports include these stats, plus, it offers a direct integration with Google Analytics to help track conversions. If you can’t find what you’re looking for in the gallery, then you can upload your own HTML code via a .ZIP file or URL. The list management function with segments, groups, and tags allows you to send hyper-targeted emails. Compared to other email marketing tools, Mailchimp is not the most expensive, but when matched against MailerLite, Mailchimp comes out pretty steep. Besides the green on both platforms, they are pretty much easy-to-use. Let’s begin with setting up your account. You can also sort them by industry. If you’re in need of a CRM, you’d be better off checking out this post on the best CRM software for small businesses. A really nice comparison between Mailchimp and MailerLite. For this reason, I’d recommend MailerLite over Mailchimp for small businesses. When new subscribers sign up, they’ll be put on the list (or audience) you choose, though they can only be on one if you want to avoid being charged again. MailChimp gives you state-of-the-art reports and analytics details. Our goal isn’t just to send emails but build our business while at it. The scores and ratings give you an overall idea how both of these software products perform. Winner: A clear win for Mailchimp, taking the scores to 5-3. So you can set different conditions for your contacts to meet so as to get into a specific segment. One thing Mailchimp does well is ecommerce data; if your account is connected to your online store, you can see how much revenue each contact has generated. It also gives you plenty of form templates for your popup forms or website embedded forms. You have to select at least two Newsletter Services. Hi, I’m Akshay Hallur the founder of BloggingX. You know migrating from one ESP to the next is like changing a mobile phone. On the bright side, it has click-mapping, and you can integrate with Google Analytics. They have an intuitive landing page builder that is user friendly. Reports and analytics are everything. Clearly an underdog, Mailerlite managed to come to the surface pretty quickly. They’ve even added social media and website creation. You have the option to ‘Archive Inactive Contacts’ but it’s a whole process on its own. The pre-built eCommerce automation workflows are a steal. Sending your email broadcasts is easy-peasy. Winner: I’m giving this one to MailerLite. Both MailerLite and Mailchimp are good options for beginners. They both have free plans so don’t hesitate to try out the goodies if you can’t make a decision. I had to cross my fingers to be let behind the wall. Mailchimp is a big name in the email marketing world, however, as we’ve just seen, fame isn’t everything. So, we arrive at the final round: pricing. It’s also important to note that their paid plans are a lot cheaper than MailChimp’s. While MailerLite offers 24/7 email support for all plans – including Free Forever – Mailchimp restricts customer support to its paid plans. The premium plan gets phone support. It’s imperative that the email tool you select has good deliverability, otherwise all your efforts leading up to sending your campaign will have been for nothing. And the interface is highly intuitive and loads fast. Honestly, at that point, the numbers don’t even matter. 95.45% of MailChimp emails landed in people’s inboxes while 75.55% of MailerLite emails landed in the inbox. But, guess what? MailChimp also has tons of tutorials available in the help center. You got 30+ templates to choose from or you can use HTML to create a page from scratch. Well, its monkey-credit referral program kind of locked us in with them. But again, things may have been changed. The tags on MailChimp are totally customizable so you can create a comprehensive tagging structure to send hyper-targeted emails. Email marketing is not only a big deal but critical if you want to succeed online. I loved their pre-made automation workflows. They provide 24/7 responsive live chat support. Though both offer a generous freemium plan, MailerLite’s higher tier plans remain pretty fair ($50/month for 10,00 subscribers compared to … MailerLite vs Mailchimp: Reporting. Honestly, as far as newsletter templates go, MailChimp is one of the best tools in the market. 7-5. The open rate, CTR, unsubscribes, etc. Of course, you want them to be attractive, mobile responsive and have the ability to be easily customized. Although Mailchimp offers a freemium and pay as you go plan, the fact that it now charges users for unsubscribed contacts and those who haven’t confirmed opt-in can make this provider quite expensive. I know, I was surprised too. Winner: As both providers do well in this area, I’m going to give a point to each. The most important thing for me is that I can go in and do what I need to do and get out, Mailerlite allows me to do this more than Mailchimp. As far as I know, Mailchimp’s free plan allows up to 2000 subscribers and MailerLite allows 1000 subscribers with the free plan. If you didn’t get your match, fret not. They both natively integrate with MailChimp. Several types of forms are available, including pop-up and embedded forms and subscribe buttons. So which one is simpler? If you’ve used the Moosend split testing feature you’ll be at home on both MailerLite and MailChimp. The free plan comes with tutorials and snail-mail. Wij hebben ons beperkt tot de marktleider MailChimp en de runner up MailerLite waarbij we met beiden een test hebben gedaan. They have a robust landing page builder that also allows HTML/CSS. You’ll need to think hard about the inconveniences and conveniences before making the call. Forms and landing pages are your conversion tools. The free plan of up to 2000 subscribers with 10000 emails per month. It comes with all features other than templates. All the paid plans have live chat support Monday to Friday. I got to say I found it funny that MailerLite has no dedicated reports area. I have to say they brought their A-game. I’ve put so much effort writing this blog post to provide value to the blogging community. MailChimp vs MailerLite: A Rundown. But, if there wasn’t this monkey business going on, one of the first alternatives I would check would indeed be Mailerlite. You should be able to connect just about every tool you need, except for Shopify, strangely. We don’t get an email marketing tool that won’t help in our campaigns. Er zijn zeer veel mailapplicaties te vinden. It gives click-mapping, eCommerce tracking, Google Analytics reports available, You can access the data like open rate, CTR, unsubscribes. MailChimp works in the same way. Each individual client you test will use one token and unused tokens are not carried over to the following month. It’s not that difficult getting support and they have 24/7 live chat support. You get conversion data that you can use to calculate ROI. MailChimp’s free account allows you to send 12,000 emails a month and to store 2,000 subscribers. One thing Mailchimp users have a real issue with is list management. It wins hands down. You can’t know what’s working and what isn’t if you don’t test. MailChimp is a robust automation tool. It allows you to integrate MailChimp with Shopify. Overall, it’s been a close one, but I think this comparison shows that when you actually break everything down, Mailchimp still has some areas to work on if it wants to be the real champ. Coming from MailerLite, MailChimp landing pages and forms will disappoint you. What it’s missing are social media and email client statistics. And all tabs have several options under. Mailchimp by Mailchimp MailerLite by MailerLite View Details. Templates So can MailerLite knock off MailChimp from its perch and cement itself as the ultimate MailChimp alternative? MailerLite automation is simple. But I would like to know, Which ESP are you using now? Will Mailchimp be able to catch up? Also, it provides smart recommendations and send-time optimization thanks to its ‘Time Wrap’ feature. I have already compared MailChimp to ConvertKit and Klaviyo. You have sleek form templates to create popup forms or web embedded forms. But, their relationship with Shopify went downhill and they got dumped. And, you can only get to its full potential if you pay up for their premium plan. So don’t be discouraged as it’s not a steep learning curve. Groups, on the other hand, can be likened to tags. MailChimp is one of the premier names in the email marketing industry for many reasons. Surprisingly. You can get all industry basic analytics under the campaign tab. Instead, you can view the reports under the campaign or subscriber tabs. You’ll see the individual campaign stats on the different lists. It’s 2018 and Email marketing continues to stay on top on the list of lead generating strategies despite the fulminant rise of social media platforms. I can’t forget their intuitive drag-and-drop editor that allows you to create emails on the fly. You have tags, groups, and segments to manage your audience. On the bright side, the drag and drop editor is highly customizable and responsive. Adapting them is easy, as there are tons of content blocks to choose from and sufficient customization options. But, the major playground is the drag and drop email builder. One of the issues with Mailchimp is that some functions are sometimes hard to find; for instance, adding opt-in for new sign-ups could still be slightly more intuitive for complete beginners. You need an email marketing platform that plays well with others. Mailchimp also provides a link checker, which is very useful. It’s a feature-packed platform that holds your hand as you figure your way around. Currently, sending generic emails to your audience is a no-no. The automation builder is pretty easy to use allowing you to add and delete workflow items on the fly. Big and small, well-known and less popular, all promising to be the best solution for your needs. To get a better grasp of the email automation platforms, going through email tool alternative write-ups is your best bet. Your subscribers are included in a segment if they meet a set rule. My test used the top five email clients i.e. Will this be a problem? Both providers have similar support channels available (knowledge base, email, live chat), however, whether you can access these channels depends on the plan you’re on. if user clicks link A, send follow-up campaign A, if user clicks link B, send follow-up campaign B). Since I am giving you my opinion, you’re safer using Thrive Leads (review) or LeadPages for your forms. But quality is always more important than quantity, so I went through each of these to see which platform wins. MailerLite is considerably cheaper than Mailchimp, but one thing can take a bite out of those savings if you are based in Europe: VAT.. First, you have a wide range of options when it comes to adding your contacts. Winner: Due to the fact that MailerLite’s automation software is easy to use and free means that it takes the point for this round. But when it comes to advanced reporting it has its limitations. Just one email at a time. This can get pretty confusing. They have advanced reporting and analytics, automated email response templates, and plenty of tips and support. It piqued our curiosity and we quickly ran to the pricing page to find out that with the same subscribers we would be paying just $50/month. And I liked how you’ve shown who is the winner in every feature. You can also evaluate their score (8.9 for MailerLite vs. 9.0 for MailChimp) and user satisfaction level (89% for MailerLite vs. 98% for MailChimp). You get to create automation when subscribers join your list, click on a form or link, update a subscriber field, anniversary dates, etc. The only kicker with MailChimp’s list management is that you have to manually clean up your list. Also, they’ve gone through several rebrands over the years so they have a pretty modern and sleek interface. In fact, both of them even integrate with Zapier thus connecting them with literally “EVERY integration” out there. The good thing is that they have automation even in their free plan. Mailchimp markets itself as a very easy to use email marketing software. What do I like about MailerLite Over MailChimp? Mailchimp and Mailerlite both support Zapier, which opens the possibility for a higher number of integrations. MailerLite is a top choice if you’re looking for an easy-to-use tool that doesn’t skimp on features. MailerLite offers stats for opens, clicks, unsubscribes, devices, etc., plus purchase tracking for Shopify and WooCommerce. But, there is a difference in the premium plan. It’s been a while since we conducted the test, MailerLite seems to have improved their deliverability. Winner: MailerLite. It’s affordable, a great free plan, and their pricing is pretty much straight forward. It allows you to customize text, font, color, images, and anything else you want to represent your brand. MailerLite Vs MailChimp: pricing. I’m here to help bloggers like you to create an outstanding blog and earn money from it. I liked that you can change the landing page settings like Google Analytics tracking codes, Meta descriptions, and other SEO settings. Your email address will not be published. It takes you through three processes: build, design, and translate. Mailchimp’s lists are mutually exclusive, which means that you can’t include contacts on different lists in the same campaigns. MailerLite has put its best foot forward when it comes to email templates. And YouTube embeds! MailerLite allows you to test the subject, sender details, and email content. Also, they got ShopSync. You got to be grateful for this because talking to an actual person with MailChimp is like looking for a needle in a haystack.