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The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. 320. Fundamentals of Marketing Marketing Series McGraw-Hill series in marketing and advertising McGraw-Hill series in marketing: Author: William J. Stanton: Edition: 7: Publisher: McGraw-Hill, 1984: ISBN: 0070609071, 9780070609075: Length: 697 pages : Export Citation: BiBTeX EndNote RefMan This bar-code number lets you verify that you're getting exactly the right version or edition of a book… Fundamentals of Advertising, Branding and Communication”, by Jorg Dietzel online on Bookmate – Create, Connect, Convince is for people who are interested in a career i… The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. Hello Select your address All Hello, Sign in. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. She's a marketing professional and author of "Consumer Behavior for Dummies." There are no reviews yet. Advertising in China starts and ends with understanding how the Chinese consumer is different and how they behave, but it’s also important to learn about the channels available. Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Fundamentals of Financial Management NRS. The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. We use cookies to help provide and enhance our service and tailor content and ads. [Ken Burtenshaw; Nik Mahon; Caroline Barfoot] -- This text (second edition) provides an introduction to the key elements of creative advertising. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling. 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