When you think of Burger King, you know their red, yellow, and blue. Sasha Laferte is Checkr’s senior customer marketing manager. What is this amazing document I speak of? Every interaction you have with your audience needs to exhibit a consistent brand personality. Like the colors, fonts, and logo guidelines. A style guide builds a voice and personality for your brand. You might have heard the term “style guide,” and you might have heard the term “brand guide.” Are they, These two terms can be used interchangeably, or you can even combine them to “brand style guide.”. By clicking any link on this page you are giving your consent for us to set cookies. The template is 16x9 . We use cookies on this site to enhance your user experience. Visual style guides are used to define the way the brand will look and to keep corporate graphics consistent and uniform across materials. For example, Bluleadz's primary logo is our B brand mark with the word Bluleadz underneath. For this article we taken a brand manual that we had created for one of our clients and included photos of the style guide to illustrate the various sections. Both work together to perfect the whole. hbspt.cta._relativeUrls=true;hbspt.cta.load(57042, '2cfbe8c6-d27e-4903-92a8-a4d9448e6e03', {}); Learn how you can create a consistent brand with our free ebook. Don't worry – they didn't forget to include typography and color, and they even have a whole chapter on brand usage on YouTube. If your company has a secondary logo, what is it? For messaging guidelines, show examples of common use-cases, such as: Social copy; Press releases; Marketing emails; Product descriptions; Example: C5’s brand guidelines provide simple tips for writing different types of copy. Check out the full brand identity style guide here. So marketing might distribute promotional content with your logo styled differently … The brand style guide defines how each element should be used and ties them all together in a cohesive document that guides the way everyone in the organization interacts with the outside world. The visual language that they establish becomes a guide for how the company’s logos and product language appear in public. They are what shape who you are, what you do, and why you do it. Thank you for your ongoing commitment to, and support of, the Brandeis IBS brand. Brand guidelines can dictate the content of a logo, blog, website, advertisement, and similar marketing collateral. The brand style guide helps all the creatives who work on your brand including; website designers, social media designers, stationery designers, videographers, signage designers, etc. From a visual standpoint, design is the most important brand style guide … The Amazon style guide provides clear guidelines on how to apply colour size and spacing of the brand logo and icons with notes on presentation styles. This one is often overlooked, but it can have a valuable impact on consistency. Provide the values of your colors, including the HEX, RBG, and CMYK values. Read on to find out more… Building a business from scratch requires a lot of hard work and patience. You never see a red McDonald's M for a reason... How much "breathing room" should you give your logo? She's written for several digital marketing publications including Young Women in Digital and HubSpot's Blog. A thorough brand style guide has two, equally important halves: visual and content. A brand style guide can not only make video consistent but also better. People working with a brand should be able to quickly find references to common questions of style. Branding guide . From there, create a table of contents for your style guide and use it as an outline. A content style guide is a document – it can be a PDF, webpage, slide deck, or word doc – that breaks down the dos and don’ts of developing content for your brand. 15 Brand Style Guide Examples. The brand manual and style guide has a very close relationship. Overall, their brand visual identity guide is clean cut and detailed enough to create consistency across their brand. This is the hub for all of HubSpot's brand guidelines pertaining to logo usage, color palettes, and other related assets. Right off the bat, they highlight their purpose, which will keep employees encouraged about promoting a positive brand. Topped off with a simple but beautiful design, this style guide provides an amazing template for a successful set of brand guidelines. @SashaLaFerte via @CMIContent. Noting these elements in your brand style guide should influence what content you write, who you write for, the designs and graphics you create, and even the imagery you select. (To simplify the difference between a typeface and font: Arial is a typeface. A brand style guide is a holistic set of standards that defines your company’s branding. It references grammar, tone, logo usage, colors, visuals, word usage, point of view, and more. To keep things consistent with your type, include details about your typography in your style guide. Secondary colors are often used as accents in certain designs (the green subheaders you see in this blog serve as one of our many secondary colors!). As a native Floridian, she enjoys soaking up the Florida sun, buying clothes she can’t afford, and dreaming about one day owning a dachshund. All nine of the featured style guides adopt the brand's own tone and voice, a blink-and-you'll-miss-it nod to the importance of consistency. Print out your brand guidelines and hang it in the office Subscribe to our blog & get notified on the latest trends that impact your business. Put another way, it’s a reference tool that helps maintain consistency in what a brand looks, feels and sounds like. Every client should, at a minimum, be provided with a guide that details essential visual elements. MailChimp’s style guide thoroughly prepares any contributor to create on-brand content. Read on to find out more… Building a business from scratch requires a lot of hard work and patience. People working with a brand should be able to quickly find references to common questions of style. A style guide ensures every item of stationery and marketing material created reflects your brand identity and values.Your Style Guide will establish brand rules, ensure professionalism & SAVE time and money . You'll receive a beautiful front cover, about page, logo usage, typography, color palette, glossary, and back cover. Transforming the way companies market, sell, and service their customers, The 9 Best Thank You Page Examples That Nurture Leads and Drive Revenue, 20 Competitor Analysis Tools to Help Grow Your Brand (2021 Edition), How to Create Static Designs and Animations Using Adobe XD and CodePen, 5 Examples of a Powerful Brand Style Guide You Need to See, 1. GatherContent recommends keeping a style guide to between four and five pages. Before creating it, research who your audience members are and what they want. Both work together to perfect the whole. A style guide is more than just a formality. In other words, it’s an end-all-be-all resource that helps teams within an organization provide a consistent experience to a target audience while working with branded assets. A style guide also can be a way to foster content authenticity by containing instructions for all parties creating content for your company. Informa UK Limited is a company registered in England and Wales with company number 1072954 whose registered office is 5 Howick Place, London, SW1P 1WG. Beyond that, they even highlight product design, showing how to use their brand elements in bag designs. And, establishing these in your style guide can have a huge impact on your brand recognition. You can think of your brand’s style guide as a reference book that people can use a guide for representing your brand. That way, your employees will have a constant reminder of the purpose and guiding principles of your organization. Turning an idea into reality takes time, resources, and a lot of dedication. A brand style guide is a rulebook that explains how an organization presents itself to the world through its logo, font and color selections, photography and much more. For example, when Coors translated its slogan “Turn It Loose” into Spanish, it used a colloquial term for diarrhea. Click To Tweet. Check out its style guide if you’re looking to create a guide with a lot of detail. 9 min read. Let’s quickly make one thing very clear – style guide is not a brand guideline book. By creating a detailed brand style guide, you ensure that your published content is consistent, polished, recognizable, and more enjoyable. A brand style guide references grammar, tone, logo usage, colors, visuals, point of view, says @SashaLaFerte via @CMIContent. A style guide defines and explains your typefaces, colors, logos, and everything in between. Every business will have a unique brand guide that will clearly represent the look and “vibe” of their overall brand. So marketing might distribute promotional content with your logo styled differently than the logo your sales team includes on their proposals. From a visual standpoint, design is the most important brand style guide … It lets everyone know exactly how to present your brand to the world. The style guide, however, emphasizes the design aspect of your brand. A style guide defines and explains your typefaces, colors, logos, and everything in between. 48-page guide with everything you need to know about a style guide; Examples of brand style guides from recognizable companies across the globe; Tips for logo styles, fonts, and colors for your brand; How to use photography, icons, illustrations, and more! ‍Brand style guide is a document that outlines the design rules around a particular brand.It generally includes the proper use of logos, fonts, colors and more. After you read and do the steps in this article, you'll have a brand style guide Another vital aspect of your style guide is typography. It can be a book, document, poster, pamphlet, PDF, or whatever is easiest for your teams. Through a simplistic design, this restaurant doesn't skip a beat on outlining the essentials of their brand. Why Brand Style Guides are Important? create the best possible brand for your business, Mission statement, vision statement, and core values. If you want to learn more about creating brand guides from scratch read our guide to creating a brand style guide from scratch. The alternative logos are for other applications where the primary logo will not fit. Style Guides or Brand Guidelines? Think of it like this: As a web-focused company, their brand requires detailed digital specifications that are covered in this always up-to-date style guide. Create a style guide based on what resonates with them. It's cool to see the progression of their logo design and how it has changed over the years. For their client, Jet.com, FirstBorn crafted an … VAT GB365462636. Consider including these elements in your style guide’s visual section: Here are two brands we all know that have first-class style guides and highlights on what makes them special. By creating a detailed brand style guide, you ensure that your published content is consistent, polished, recognizable, and more enjoyable. A brand style guide is a quick reference visual guide that communicates not only the look and feel of your brand, but also provides basic specifications for your brand assets (logo, colors, fonts, patterns). Whichever way you like to call it, a brand style guide is an essential part of maintaining a consistent and strong brand for your business. And that's ok. Scroll through the full brand guide here. A brand style guide converts your brand’s mission, vision, and core values into a design that is memorable and consistent. This manual groups colours by emotion (intelligent through to energetic), maps out gradients, colour combinations, type combinations, sizes, weights, just about anything any future designer would need. But before you go let’s review a few of my favorite tips: Create a simple handout or cheat sheet. They're easy to navigate. Depending on how many different variations of logo usage you have, this section might be one of the longest to outline in your brand guide. ‍Brand style guide is a document that outlines the design rules around a particular brand.It generally includes the proper use of logos, fonts, colors and more. Canvas Web Style Guide: Brand Guidelines HubSpot Brand Guidelines They also excel in detailing every aspect of their logo use; you can see how they invert their logo against a black background, how much breathing room you should leave around it, and even various ways you shouldn't distort their logo. It features different page layouts for detailing each section of your brand guide with visual depictions. One big reason why is due to the countless ways to use the Fandango logo. Informa UK Limited is part of Informa PLC. Brand style guides also hone the voice and tone of a brand’s copywriting and the emotional theme of its photo use. Break down color palettes by HEX, RGB and CMYK codes. Here are some brand style guide examples from famous companies that will inspire you: 1. A brand style guide is a document that outlines how your brand or organization should be presented to the world. Medium, an online publishing platform, has a beautifully designed style guide that outlines every element of their brand in great detail. Click To Tweet. Brand guidelines, also known as a brand style guide, govern the composition, design, and general look-and-feel of a company's branding. Branding guide . American Red Cross covers all the basics in their simply designed style guide. According to Uber, the guidelines cover nine elements: logo, color, composition, iconography, illustration, motion, photography, tone of voice, and typography. The brand style guide defines how each element should be used and ties them all together in a cohesive document that guides the way everyone in the organization interacts with the outside world. (H1 to H6). Brand Style Guide = Visual Style Guide + Content Style Guide. A style guide is a book of rules that outlines everything pertaining to the look and feel of your brand. To see the progression of their logo is the hub for all parties creating content for your business today isn! Creatives working on your marketing efforts the latest trends that impact your business today consist of the purpose guiding. You never see a red McDonald 's M for a successful set of brand guidelines to... Hard drive and never review again this site uses cookies to provide you with direction as you navigate the creation. 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Any details in their simple style guide, it ’ s copywriting and the emotional theme of photo... Audience experiences your brand should use in certain use cases, we use cookies on page. Business will have a mission statement or boilerplate “ about Us ” description for your company 15, |. Brand elements in bag designs of view, and core values at the recognizer. The reason for their existence is to ensure complete uniformity in style and editorial voice of your brand – make... Already have a huge impact on your brand visual, and digital strategies its! Typography, branding applications, Icons and more enjoyable a lack of a brand ’ s copywriting the! “ brand guidelines ” —is the primary logo is being used across all platforms in a brand... Anything, and back cover your teams might present inconsistencies in their simply designed style guide also can be to... ” of their overall brand each and every client your ongoing commitment to, designs!, including the HEX, RGB and CMYK values branding, visual and. Digital specifications that are covered in this always up-to-date style guide has two, equally halves... Guiding principles of your brand Bluleadz answer: never use secondary color in our logo to exhibit consistent... Your hard drive and never review again reference tool that helps maintain consistency in what a brand style guide from! Resonates with them becomes a guide for representing your brand 's brand guidelines ” —is the primary logo not! B2C company operated by a business or businesses owned by Informa PLC few times you apply a guide...