A social media audit is an opportunity for you to think about your goals. A social media management platform, like Hootsuite, is great for ensuring only the right people have the right access. The template includes monthly and annual totals, and provides a quick snapshot of how your budget is being allocated. Over time, you’ll refine your social strategy and learn how best to connect with your audience. We’ve compiled all the top statistics you need to know about who uses each social network in a series of demographics guides: However, it’s important to analyze the demographics of your specific following on each social network, as your follower group may not be the same as the overall audience. For example, Snapchat users tend to be much younger than Facebook users, and LinkedIn users tend to have relatively high incomes. Anna Dievendorf is the Marketing Manager at. After all, it’s impossible to evaluate your performance when you don’t know what kind of performance you’re trying to achieve. Start by recording all of the accounts that you and your team use regularly. You can look up and compile performance data from every social network you’re active on, or use a tool to measure performance across channels from a single dashboard. It’s meant as an inventory and organization tool, not a way to track your social growth or engagement. For example, you would not use the same criteria to evaluate the performance of a Twitter account used primarily for customer service and an Instagram account aiming to drive follower engagement. Make a note if you find any accounts that require further research. What words come to mind when you hear “audit”? Do this task in Fanbooster or by clicking through your followers one-by-one. If you haven’t yet created a mission statement and a few key goals for each social account, now is the time to do so. protect the security of your social accounts, only the right people have the right access, whether impostor accounts are stealing your fans, which outdated profiles you need to revive, repurpose, or shut down. Work towards having all accounts set up with centralized password control by the time you do your next social audit. On that note, it’s important to say that a social audit is not a one-off process. Advanced analytics tools like Hootsuite Impact can provide a detailed analysis of your social media ROI. A social media audit doesn’t have to be long or tedious. Read on to discover why this tool is great for your social media, download the free template, and learn how to use it. Record the current number of people following them on each network to compare to your profiles on those same networks. Input the name of the person responsible for running and updating this account at the time of the audit. To get access to your social metrics all in one place and make every social media audit easier, test out Sprout’s capabilities with a free trial. + “The best 4 Charts every social media manager should use” – Guide. For example, if your business typically posts 5 different types of content each week, yet you notice your top 5 highest performing posts for the entire year were consistently all links to blogs that feature industry experts, this is a helpful insight for your content planning. social media audit template excel Excel Daily April 28, 2020 0 Christopher Lockman It does not have a LIKE function, but you can use the COUNTIF function to pretend that it does. Input the demographic you’re targeting on this social network. In your expert social media manager opinion, what does it look like they typically use that account to accomplish? Get expert social media advice delivered straight to your inbox. Do customers use this as a customer support channel? Save time and money with the most affordable social media management software on the market. Report to any stakeholders and executives at a high level on past performance, assets, and strategy. It should be done once a year (perhaps ahead of when you decide the next round of resource allocations) or whenever a significant branding, personnel, or product change occurs. Mark down the average number of posts you post per day to help determine if you need to post more or less in order to make a social network effective and current. A social media audit is an opportunity. What are you really trying to accomplish in your social media presence? Average number of website sessions from social. Number of followers: This will be at the top of your company page info on each social media platform. Download the Social Media Audit Template Auditing your social presence shouldn’t be a time-consuming task. Add the link to each social media account. What type of investment is social media worth to your business? I ran through the above audit with Buffer’s social media profiles, and I’m happy to share with you our results and my experience. “Audit” can be a scary word. They’ll decide who should have access to the account and what level of access each person should have. Instead—for tracking your social media metrics—use Fanbooster’s advanced reporting tools. The full spreadsheet can be viewed on Google Drive, and a screenshot is below. Use this free social media audit template to help you get organized in 2020 and start adding social media value to your company or clients. Record all the relevant accounts you find. ... 7 of the Most Helpful Social Media Tips for 2020; Social Media Trends for 2020; Think about ways to tie each account back to your social media marketing strategy. Over time, this will allow you to spot regular seasonal variations, which will also make it easier to spot any unusual changes in real time. You’ve gathered enough information now to make some strategic decisions about where to focus your social media marketing efforts. Once you’ve made a copy or download it, feel free to colorize, brand, and customize to make it your own. We’ve got you covered. Bonus: Get the free social media audit template to see what’s working and what’s not. Record the current number of people following you on each network. But keep in mind that ROI is not all about dollars. What’s on tap? Or see our complete library of 20+ other marketing templates . You can find key metrics for your social posts using the built-in analytics tools for each social network. SOCIAL MEDIA METRICS TEMPLATE Place specific social media plan objectives across the top with objectives such as increasing awareness, increasing engagement, or improving customer service. So, you’ve filled out our template and have a good understanding of your company’s social media standing—what’s next? It doesn’t have to be like that for your business. This template aims to provide educational settings with a framework to detail strategic approaches and considerations with regards to the safer use of mobile technology and social media. For more consistent and in-depth competitor reporting, you can connect competitor profiles on Fanbooster. We’ve compiled our top data-driven resources from 2020 to help you plot the right course for your business moving forward. What about Nextdoor? Social Media Proposal. Simple: Use it to guide your social media strategy and use it to build your social media schedule for your business. Record all the available information from the list below, make inferences where needed, and make a comparison to your in-house audits. You might decide to focus on Facebook for a while, and then pick up Twitter the next time you do an audit. It also helps protect the security of your social accounts. A quarterly social audit is a great way to keep your social accounts producing the best ROI. Note that this template uses Facebook ads as an example, but you can select the data source of your choice. Each social account should be “owned” by one person, or maybe a team, within your company. It’s meant as an inventory and organization tool, not a way to track your social growth or engagement. Learn about the demographics of your followers on by using each social network’s built-in analytics tool, like Facebook Audience Insights. Conducting a social media audit is the first step in any social media strategy. A social media audit creates a clear picture of your current social efforts and shows you the best way to improve results. Social Media Marketing Budget Template. Mark the date that you confirm that you’re updated on the latest rules. Maybe for your brand, it makes more sense to evaluate post performance based on website referrals or conversions. Record the name of each social network you use in this column. For instance, maybe you can’t tell whether the account was created by someone at your company or by an impostor. Check if the bio, cover photo, website links, pinned tweets, and profile pictures are up-to-date, then mark “yes” or “no” for up-to-date on that profile. 11. You should conduct regular audits to ensure everything is on track, and look for changes in the way your accounts are performing. When purchasing your Social Media Marketing Plan template, you will also receive the below: + Social Media Strategy Presentation Template – On google slides ready for cross-team collaboration, you can also save it as a Microsoft Powerpoint presentation. Charge of necessary approvals on the account, and will guide its strategic direction or similar. 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