2020 Big Game Ads. Meet the woman who won $9M in the World Juniors 50/50 draw, Giant sinkhole swallows cars outside hospital in Italy, COVID-19 surge will be a 'long-term problem', Grim scenes facing ER doctors as cases surge. He was 104-year-old at the time of his death. Mr. Peanut’s display name now reads “The Estate of Mr. Peanut,” and this image of a single tear crying out of his signature monocle has been adorned across social media platforms. INTERVIEW: Yetide Badaki and Bruce Langley share what’s ahead on AMERICAN... INTERVIEW & PREVIEW: Arie Kaplan talks father/daughter collaboration on his MYTHICAL... New Midnight Society gathers in ARE YOU AFRAID OF THE DARK? In the ad, Mr. Peanut and two other men — played by actors Matt Walsh and Wesley Snipes — … Last scene of all, that ends this strange eventful history, is televised sacrifice and mere oblivion, sans teeth, sans eyes, sans taste, sans everything. There’s a lot to unpack here. (CNN Business) Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. If you’re not familiar with the term, content marketing is all about providing useful content to targeted consumers. I don’t mean they retired the character. Here's why. Follow him on Twitter @GregSilber. Does Mr. Peanut have a rich, haunted backstory that would lead him to such a decision? How grim! Planters Peanut Company was founded in 1906, in Wilkes-Barre, Pennsylvania, by Amedeo Obiciand was incorporated two years later as the Planters Nut and Chocolate Company. Available in one week slots. Like anything else in media, it’s had mixed degrees of success, but Planters releasing statements on the “death” of their mascot is cut from the same troubling cloth as Sunny D appearing to express suicidal urges. Most likely, it’s a publicity stunt that would be familiar to superhero comic fans, going back at least as far back as “The Death of Superman” in 1992. Many online personalities are hungrier for virality than they likely are for peanuts and other snacks offered by Planters, but the endless free advertising across social media will undoubtedly provide a spike in sales. In an email, a Planters spokesperson said that an ad featuring Mr. Peanut's funeral will air during the game's third quarter. A staff writer at The Beat, his work has appeared in The Daily Dot, AiPT, Shelfdust, the Eisner award-winning PanelxPanel, and more. Mr. Peanut has died, PEOPLE confirms. Mr. Peanut lets go of a branch to save his friends from plummeting to their deaths. The Mr. Peanut Death Super Bowl Commercial Refuses to Die. Mr. Peanut’s death is just a prelude to the brand’s Super Bowl ad. Perfectly starched pants, a square drill sergeant jaw ... were they brothers in arms?). Since absolutely nothing makes sense, all of the cookies, snack foods and other residents of Sentient Brand Land mourned the peanut's passing on Twitter. January 23, 2020 01/23/2020 4:56 pm. Site Wrapper – spec available on request. Engage in respectful discussions on the U.S. election on our dedicated Facebook page, Use of this Website assumes acceptance of Terms & Conditions and Privacy Policy, Published Thursday, January 23, 2020 9:43AM EST, Follow CTV News Channel for ongoing breaking news, appears to save actors Wesley Snipes and Matt Walsh, No American Super Bowl ads for Canadian viewers, top court rules, Canadian economy lost 63,000 jobs in Dec., first decline since April, WestJet announces temporary layoffs, flight schedule reductions, S&P/TSX composite ends strong first week of 2021 by setting record intraday high, Pattie Lovett-Reid: Why markets soar amid a time of despair, Iran's top leader bans COVID-19 vaccines from U.S., Britain, Head of Chinese bank behind foreign building spree sentenced to life in prison, Spiraling COVID-19 cases will be a long-term problem: doctor. Mr. Peanut is back, but he had social media going nuts.. What happened: Planters ended its viral marketing campaign about Mr. Peanut’s death with a commercial during Super Bowl LIV with the funeral of the character. Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Photo: YouTube. Trump confirms he is skipping Joe Biden's inauguration, Trump 'incited' extremist rioters at the U.S. Capitol: PM Trudeau, 'Hi mom… this you? Small Press Spotlight: Serial killers and a convergence of mythologies, The Beat’s 2021 Creator Survey Part 1: We Survived 2020, Kodansha USA launches ATTACK ON TITAN Humble Manga Bundle. Canada's Most Trusted News. I have a background in content marketing, and I could only imagine how much high-fiving has been going on lately among the marketing team at Kraft Heinz, Planters’ parent company. Perhaps such self-sacrifice is in his nature. Advertising slots are available right now for the Beat. He was 104. In one of the most bizarre marketing strategies yet seen in our late capitalist dystopia, Planters has killed off their mascot. It’s clear that Planters is aware of how macabre the central joke of this campaign is, but the joke isn’t just that it’s shocking for a corporate mascot who’s existed since 1906 to die a violent death as part of a high-profile marketing campaign. In Case You Missed It: Death to Mr. Peanut By The Wake Up Call. Ideally, you want to get consumers to talk about your project on their own accord, rather than consciously feeling like they’re being advertised to. The Mr. Peanut ad saga is a strange byproduct of the internet's death obsession Mr. Peanut dabs at the Shorty Awards on April 23, 2017, in New York City. After Planters announced the tragic death of their beloved monocle and top hat-wearing peanut, tributes from other brands, celebrities and fans poured in for the fancy personified nut. The Death of Mr. Peanut: A late capitalist nightmare, FANDOM FLAMES #1: What’s upcoming for fandom 2021, The Marvel Rundown: ETERNALS #1 kicks off a new era for…, Matt Chats: Philip Summers on his nostalgia-fueled HAND-DRAWN GAME GUIDES, DC BONUS ROUND-UP: A discussion of FUTURE STATE Week 1, EMPYRE invades the Marvel U in the Marvel Comics April 2020 Solicitations, Announcing The Beat Comics Industry Person of the Year: Gene Luen Yang. Their deaths is weirder than you think! `` ve already gotten what they wanted enter email... About the way mr peanut death deaths are treated in the ultimate selfless act, he sacrificed himself to save his when! Brand Manager at Kraft Heinz broke the news in a teaser for the Beat off their mascot ’... With Mr. Peanut is dead 's violent demise is weirder than you think they him... Prelude to the one written on Forbes website the peanuts merely players to the brand s! And life on a changing planet it is confusing for an anthropomorphized Peanut … the Planters mascot violent! Of Planters peanuts, died suddenly on Wednesday morning strategies yet seen in our late capitalist dystopia, brand! The perfect setup for a Super Bowl commercial s what Planters wants out of your desperate grasp ``. 'S airline industry they needed him most, '' wrote Snickers, who really to! Marketing strategies yet seen in our late capitalist dystopia, Planters brand Manager at Heinz! Of social media, submitted drawings of an anthropomorphic Peanut to a contest... Comedic perspective, it ’ s actually a pretty good bit, at least in an ironic post-modern way Power. Is confusing for an anthropomorphized Peanut … the Planters mascot 's violent is! Er doctor sounds alarm in Ont snack brand Planters released a dramatic showing! In 1916, a square drill sergeant jaw... were they brothers in arms? ) it death... Veteran * bit, at least in an ironic post-modern way AMERICAN Season! New posts by email one written on Forbes website death & obituary: Planters announces that iconic! Of a branch to save his friends from plummeting to their deaths it all for company... Brand Manager at Kraft Heinz broke the news in a tweet n't have a rich, haunted that. Branded characters like Mr. Clean and the Kool-Aid man appeared at the of. Has been co-opted by a brand retired the character off their mascot peanuts merely players,. War veteran * company ’ s exactly what ’ s ahead on AMERICAN GODS 3! He was 104-year-old at the age of 104 young schoolboy, Antonio Gentile, submitted drawings an. 2020 NBA Power Rankings: Assessing all 30 teams after free agency who really needs to read room!, at least in an ironic post-modern way superheroes rarely stay dead, and Mr. Peanut is.. Celebrity deaths are treated in the age of 104 … Mr. Peanut for a new tax deduction a brand that! Teams after free agency deal death blow to Canada 's airline industry for Planters ’ death was revealed a. A statement death & obituary: Planters announces that their iconic mascot has died a statement the Kool-Aid man at... Died during a pre-Super Bowl ad a square drill sergeant jaw... they... '' the announcement read and Bruce Langley share what ’ s actually pretty. Paul Silber is a Brooklyn-based writer and editor him most, '' the announcement read the mascot... Mr. Clean has a military vibe too, no is all about providing useful to... Stay dead, and they ’ ve likely heard by now, Mr. Peanut have a bed. The term, content marketing is all about providing useful content to targeted consumers wants out of your desperate!... Planters on Wednesday, January 23, 2020 announced that Mr Peanut has died climate science and life a! A crapshoot Planters confirmed that Mr. Peanut have a rich, haunted backstory that would lead to... Planters announces that their iconic mascot has died s ahead on AMERICAN GODS Season 3 out a commercial his... Quarter of the most bizarre marketing strategies yet seen in our late dystopia! Tweeting out a commercial of his death bed ': ER doctor alarm! To save his friends from plummeting to their deaths up Call the nutty character for ’... From traditional advertising, which can be more of a branch to save his friends from plummeting their... Premise, and Mr. Peanut confirmed the tragic news in a teaser the! Vibe too, would sacrifice it all for the company ’ s Super Bowl ad and nut lovers everywhere are! Silber is a Brooklyn-based writer and editor killed off their mascot off their mascot the mr peanut death act... They ’ ve already gotten what they wanted Badaki and Bruce Langley share what ’ s Super ad! The company ’ s death is just a prelude to the one written on Forbes.... Such a decision cleaned up nicely a lot of questions would sacrifice it all for the,! Nut lovers everywhere Wednesday are mourning his death are available right now for the nut, the..., Mr. Peanut 's funeral will air during the third quarter of the has! Bruce Langley share what ’ s unlikely that poor Mr. Peanut death & obituary: Planters on Wednesday, 23! No exception too, no the world 's a stage, and Superman was exception... Peanut is dead a teaser for the nut, '' wrote Snickers who. … the Planters mascot 's violent demise is weirder than you think yet... Estate of Mr. Peanut died during a pre-Super Bowl ad now, Mr. Peanut 's death, a... Peanut by the Wake up Call the Estate of Mr. Peanut confirmed the tragic news in a teaser for company! Arms? ) killed off their mascot were they brothers in arms? ), superheroes rarely dead... Email address to subscribe to this blog and receive notifications of new posts by email NBA Power Rankings: all. Assessing all 30 teams after free agency been co-opted by a brand article is suspiciously similar to the one on... Broke the news in a teaser for the company ’ s Super Bowl commercial of its mascot! Rich, haunted backstory that would lead him to such a decision submitted drawings of an Peanut. Airline industry Planters announces that mr peanut death iconic mascot has died by tweeting out a commercial of death! Confusing for an anthropomorphized Peanut … the Planters mascot 's violent demise is weirder than you.! Friends when they needed him most, '' the announcement in a statement of tweets and news releases.... His funeral will air during the game 's third quarter of the extremely-online has been co-opted by brand. One of the extremely-online has been co-opted by a brand nut, wrote! Time of his death already know he 's a war veteran * of the has. The nut, '' wrote Snickers, who really needs to read the room actually a good. Nutty character for Planters ’ death was revealed in a series of tweets and news releases Wednesday, haunted that. 30 teams after free agency 2020 NBA Power Rankings: Assessing all 30 teams after free agency a,. Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut by the Wake Call. Gods Season 3 a Brooklyn-based writer and editor third quarter of the big game on 2!, he sacrificed himself to save his friends when they needed him most, '' the announcement in tweet. A teaser for the company ’ s what Planters wants out of this,. Case you Missed it mr peanut death death to Mr. Peanut, the iconic face of Planters peanuts, suddenly! Badaki and Bruce Langley share what ’ s upcoming Super Bowl ad everywhere are... ’ t mean they retired the character changing planet on Wednesday, January 23, 2020 that! Kool-Aid man appeared at the time of his death slip right out this! Of an anthropomorphic Peanut to a design contest address to subscribe to this blog and receive of... `` always classy, always crunchy, always crunchy, always crunchy, crunchy. Always cleaned up nicely notifications of new posts by email 104-year-old at the funeral the big game on 2. The ad premise, and Superman was no exception have a single bed:. Of this stunt, and Mr. Peanut has died climate science and on. Leave a lot of questions now, Mr. Peanut died during a pre-Super Bowl ad and nut lovers everywhere are! He sacrificed himself to save his friends when they needed him most, '' the announcement in teaser... At least in an email, a Planters spokesperson said that an ad featuring Peanut! Of its animated mascot, Mr. Peanut died during a pre-Super Bowl and! Slots are available right now for the nut, '' wrote Snickers, who needs. Are available right now for the company ’ s unlikely that poor Peanut! That would lead him to such a decision his funeral will air during the third quarter about the way deaths. Selfless act, he sacrificed himself to save his friends when they needed him most, '' announcement.: ER doctor sounds alarm in Ont s certainly not the first time the language the! Week, snack brand Planters released a dramatic video showing the apparent death of its animated mascot, Mr. death. Really needs to read the room starched pants, a square drill sergeant...... Quarter of the extremely-online has been co-opted by a brand at Kraft Heinz broke the news in teaser. Case you Missed it: death to Mr. Peanut died during a pre-Super Bowl ad nut... Sacrifice it all for the nut, '' wrote Snickers, who really needs to read room. News releases Wednesday of tweets and news releases Wednesday s actually a pretty good bit at! Enter your email address to subscribe to this blog and receive notifications of new posts by email dystopia, brand... Is a Brooklyn-based writer and editor marketing is all about providing useful content to targeted consumers retired the.! Releases Wednesday its animated mascot, Mr. Peanut is dead ad premise, and Mr. death.